Born and raised in Darjeeling, Astha Chhetri, 23, preferred to shop from the streets, whether it was the Chowrasta or Sarojini Nagar route when he moved to Delhi. Saving clothes always find space in his wardrobe.

Pandemi came, when he found himself trapped with a lot of clothes he realized he did not need, he decided to try and sell it back at a cheaper price, or save them, through his Instagram page. When he saw a response in July 2020, he started his IG page, @shop.with.loveee, for frugal clothes. “I will buy clothes for ₹ 100 during college. You can even buy branded and vintage clothes at low prices and that is a sustainable choice, “said Astha, who modeling clothes that are supported by yourself.

Immediately, he has two sacks of packages that are sent every day. Trapped with leave without payment from the airline that worked with him because of the locking, he decided to quit his job and embrace what he had enjoyed since he was a child – fashion. Not to mention the steps towards sustainable life. In 2021, Astha had saved enough to think about investing in physical stores. With his colleague, Vishal, 24, a graphic designer, invested half, he poured his savings to open their first typical Hauz outlet in August last year.

“I am not sure if it will succeed because people don’t adventure much. But the page has 46 thousand followers, who gave me hope, “he recalled. They continue their online sales too. Immediately, they were enough to open another store in March 2022, and will launch their third outlet at GK in September. “Sustainable fashion is the current need. People don’t understand that big brands serve fast fashion, “he said.

Affordability is also something that benefits them, Astha added. “We have clothes ranging from ₹ 399. That is another advantage in saving,” Astha, which is efficient, will financially trigger its own unisex clothing line, which is intended for gender fluidity. Who should be the next HT Brunch social media star? Nomination using the hashtag #brunchsocialmediastarotw or email

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