If you are a small business owner, you must successfully ensure that you have a business plan for marketing to your targeted audience. Direct marketing should be an integral part of this plan as it helps you to reach out to the targeted audience with a specific message and ensures that you establish a personal rapport within the process. You should use direct and indirect marketing to expand your customer reach and boost sales opportunities in the process.
Daniel Klibanoff – Transform your business with direct marketing
Daniel Klibanoff is a serial entrepreneur from Asheville in North Carolina and an expert in direct marketing with more than 32 years of experience. He began a data business in 1982 with $500 and led it to become one of the leading data and marketing solutions companies for major names like Citibank, AARP, and others.
He has churned out millions of dollars in revenue for all the organizations he has founded.
He is a leader in the field of direct marketing and an innovator who has helped businesses across the world generate huge revenue through multi-channel marketing inspired by advertising solutions and targeted audiences. He is currently the CEO and the President of Multimedia Lists Inc, which is a multi-channel data as well as an audience solutions provider for global advertisers. He is regarded to be one of the most motivational and foremost authorities by his peers in the industry relating to performance and audience creation across several channels for customer acquisition and prospecting.
Highly affordable for your business
According to him, small business owners should embrace the benefits of direct marketing because it is highly affordable. They do not have the funds or resources to frequently conduct large marketing campaigns for their business. However, with direct marketing, they can create a specific message and reach out to their targeted audience faster in a cost-effective way.
Emails and their success
With the aid of a quality mailing list containing the correct customer profiles for a specific product or service, small business owners can connect with those customers interested in the offerings they wish to promote.
Target specific customers with your products and services for more sales
According to Daniel Klibanoff, compared to digital marketing, where you only have generic visitors interested in your small business, creating a mailing list helps you target specified segments of customers successfully. With these groups, you can successfully determine the demographic and behavioral variables for promoting services and products to the correct targeted audience.
Direct marketing helps you invoke trust and credibility in the market, and this goes the extra mile in gaining a competitive edge over your peers and satisfying your existing customers as well! You can send out offers, for instance, on birthdays or anniversaries to your targeted audience and boost sales opportunities for your small business. When customers get personalized offers, they become loyal to your brand and become the brand ambassadors of your business in the market.